LUXURY BRAND MARKETING AND INTERNATIONAL MANAGEMENT
5 Days/4 Nights
« Luxury Brand Marketing and International Management » is an exclusive program from Paris Fashion Academy, which reveals the mechanisms of industry in EU.
For several years now, French fashion industry keeps the position of world-leader. In Paris, world capital of fashion, practicing French fashion industry experts will talk about the tactics of successful and efficient promotion of the brand on the market.
Your will substantially expand your knowledge of fashion world, which is essential in achieving goals and implementing of professional projects. This course will broaden your horizons and will help you to adopt a successful strategy for your own business.
Course program
- The history of European fashion brands
- Positioning and strategy of apparel brands
- Particularities of fashion industry in France
- Marketing and communication strategies in fashion industry
- Pricing policy and marketing outlets
- Brand promotion on the Internet
- HR management, financial management in fashion business
- Fabric sourcing and selection
- Visual merchandising: retail store interior design, window displays and other selling techniques (based on seasonal events or holidays and adjusted to the collection’s theme)
- Tour in the « Golden Triangle » of Paris, legendary district in the heart of French capital that offers the very best in haute couture and ready-to-wear luxury fashion. You can find there top labels like Louis Vuitton, Dior, Chanel, Guerlain, Hermès, Emilio Pucci, Dior Homme, Celine, Gucci, Emanuel Ungaro, Valentino, Marni, Nina Ricci, le Montaigne Market, Chloé, and many more.
- Visit of Yves Saint Laurent Museum (Musée Yves Saint Laurent). The Museum presents more than five thousand pieces of garments, fifteen thousand accessories, as well as sketches, illustrations, photographs and other works of the legendary couturier, created in the period from 1974 to 2002.
Daily Program
Day 1
Arrival, check-in in the hotel
16.00 Discovery of Paris, walk through historical districts (Palais Royal, Louvre, Hotel de Ville, Notre-Dame de Paris, Latin quarter).
Free time
Day 2
Breakfast at the hotel
10.00 Lecture. The history of European fashion brands
Positioning and strategy of apparel brands
Particularities of fashion industry in France
12.30 Lunch
13.30 Visit of Yves Saint Laurent Museum (Musée Yves Saint Laurent). The Museum presents more than five thousand pieces of garments, fifteen thousand accessories, as well as sketches, illustrations, photographs and other works of the legendary couturier, created in the period from 1974 to 2002.
On the first floor you will have a look into the workshop of Saint Laurent, where he received his clients and created his stunning outfits. The collection is featuring sketches, personal belongings of the designer, as well as samples of fabrics he has been working with.
Free time
Day 3
Breakfast at the hotel
10.00 Marketing and communication strategies in fashion industry
Pricing policy and marketing outlets
12.30 Lunch
14.00 Lecture. Fabric sourcing and selection
Lecture » Fabric sourcing and selection » is dedicated to fabrics and world market of textile industry.
You will explore the following topics:
Textile Materials Science
- fabrics differences depending on the manufacturer country
- French fabrics production and processing stages
- textile fabrics structure, characteristics and uses
Sourcing
- you will learn about main textile manufacturers
- textile markets
Work at trade fairs
- learn about the steps of work during a Textile Trade Fair in accordance with your goals
- consider the stages of buying process from the textile manufacturer
The lecture will take place in the headquarters of French fabric manufacturer. You will see classic fabrics that from year to year stay en vogue among fashion houses such as Chanel, Dior, Kenzo, but also get acquainted with the fashionable and innovative fabrics of the upcoming seasons.
Day 4
Breakfast at the hotel
10.00 Brand promotion on the Internet
HR management, financial management in fashion business
« World practice of creating commercial collections»
The lecture « World practice of creating commercial collections » reveals successful technologies and tools for creating an apparel collection, as well as traces the path of the collection from the idea to its presentation in the boutique.
Get acquainted with the specificity of the process of compiling the assortment of the collection.
12.30 Lunch
14.00 Tour in the « Golden Triangle ».
During the visit of Parisian « Golden Triangle », the legendary district that offers the very best in haute couture and ready-to-wear luxury fashion, your professor will talk about the aspects of visual merchandising: presentation of collections in the store, interior design, window displays and other selling techniques (based on seasonal events or holidays and adjusted to the collection’s theme). Basic principles of brand promotion on the market.
You will visit the stores of the leading fashion houses: Dior, Chanel, Gucci, Louis Vuitton, Chloé, Yves Saint-Laurent, Fendi, Prada, Valentino, D&G.
Day 5
Breakfast at the hotel
10.00 Visit private sales of French fabrics haute couture and prêt-à-porter de luxe with the possibility of the purchase at attractive prices.
Free time
Departure
Tuition fees include:
- Transfer to the hotel from the airport
- Stay at the hotel in the historical center of the city in a TWIN room
- Breakfast at the hotel
- Lectures and workshops listed in the program
- Visit of the headquarters of French fabric manufacturer
- Visit of Yves Saint-Laurent Museum
- Tour in the « Golden Triangle » visit of some fashion boutiques: Chanel, Dior, D&G.
- Visit of private sales of French and Italian haute couture and prêt-à-porter de luxe fabrics
- Group accompaniment
- Certificate of course completion
- Visa support (if needed)
Tuition fees do not include:
- Tickets to Paris (airplane, bus, train etc)
- Visa (if needed)
- Health insurance – compulsory
- Meals (lunch, dinner)
- Public transportation in Paris (up to 25 EUR)
